We help you breathe easy.
We know there are a lot of quality cannabis Producers in Canada that lack support in representing their products appropriately in the retail market. Coming from the world of sales and distribution, and having a passion for cannabis and cannabis products, we are the solution.
As a cannabis sales and marketing agency, we help progress the Canadian cannabis industry by moving Canadian cannabis products to and throughout our local markets.
We’re a turnkey sales team that will help your business grow so you can focus on what you do best; making quality cannabis products.
WE do it differently.
Relationships mean everything to us and we focus on building meaningful relationships with retailers and producers from across our country to find the best fit for the best cannabis products. We’re big on leading this industry with strategy and authenticity.
We also specialise in servicing our clientele in the niches where they most need support. We offer consulting, marketing support, content creation and social media management.
Meet the Founders
Tim LeGrandeur, born in Lethbridge, Alberta, attended the University of Lethbridge where he played hockey then went on to NAIT to become an EMT and later completed his Power Lineman training. Prior to starting Route 1 agency, Tim worked for a Wine & Spirit agency as a Provincial Sales Manager for 8+ years where he found his passion for building brands, developing marketing, and driving sales.
Tim’s interest in the cannabis industry quickly grew over many conversations with Chris, Co-Founder of Route 1. Tim has a diverse background both professionally and personally and has taken from these experiences to grow himself into a reputable name in the cannabis industry specifically where he has developed strong relations with retail and head buyers. While his love and dedication for his career are strong, Tim is also a devoted husband and father. In his spare time, he can be found enjoying time on the golf course or at the rink.
Chris was born in Toronto and grew up in small towns in Ontario, Saskatchewan, BC, and Alberta before settling with his family in Calgary. Prior to entering into the cannabis industry, Chris excelled in Hospitality and Tourism Management for 15+ years as a General Manager, Wine Sommelier, and Executive Recruiter.
In 2019, Chris saw a gap in the sales and marketing offerings in the cannabis industry and approached Co-Founder, Tim LeGrandeur, to create this resource for like-minded producers across Canada. In less than two years Chris has grown Route 1’s team, obtained 10+ clients across Canada, and most recently was elected to the board of The Alberta Cannabis Council. Chris is approachable, passionate, collaborative, and an advocate for progressing the craft cannabis industry in Canada.
Why Route 1?
Our effective sales team has spent years cultivating valuable relationships with dispensary owners, purchasing managers, and bud-tenders all across Canada.
Our history and track record of good business has created valuable long lasting relationships with our retail clients, as well as our suppliers.
We stay up to date on federal and provincial cannabis regulations and record-keeping requirements to provide custom consultation and help ensure compliance for your operations.
We are seasoned entrepreneurs offering practical experience and insider expertise on everything from concept to profits.