EDUCATION
GROWIN’ KNOWLEDGE
We share our extensive knowledge of the history of cannabis and useful information about the products we represent to ensure both cannabis workers and consumers are getting the experience they’re looking for.
Creating true cannabis connoisseurs through education, we maintain vast knowledge of the industry to every party responsible, even outside of our portfolio. We extend education to budtenders, retail staff, and consumers, to ensure the right product is absorbed as desired.
CONSUMER AWARENESS
We share the same interest and passion that today’s Canadian cannabis consumers do. It’s important to us that they know what they’re consuming, where it came from, and how it was produced. Route 1 offers in-store pop ups and customer presentations for our producer and retail partners so we can educate consumers directly. We also share product information on media platforms and throughout our vast network to ensure the high-quality products that we represent get the most reach possible.
TEAM & STAFF TRAINING
Route 1 is committed to providing extensive knowledge on the products we offer. We understand that this area is a key vessel to the progression of our industry. We provide onsite training seminars as well as training materials to all retail team members. We ensure the utmost level of education on all of our products for those handling it in stores and presenting it to customers that count on their advice and tutelage. Our team is committed to being the best brand ambassadors possible for your product.
GOTTA QUESTION?
Yes. On the faithful day of October 17, 2018, Canada became the first G7 nation to legalize recreational cannabis for adults. Medical cannabis has actually been legal in Canada since 2001. Canadian Licensed Producers have been offering medical cannabis since 2014.
Like many commercial plant species, cannabis strains are bred for specific traits, such as taste and colour.
A hybrid strain is a cannabis plant whose lineage is mixed with both indica and sativa strains. The percentage of one parent or the other varies and can affect the experience, smell, and look of the plant.
THC (tetrahydrocannabinol) and CBD (cannabidiol) are active chemical compounds found in cannabis. THC is associated with the psychoactive effect of cannabis, while CBD delivers a more calming, non-psychoactive experience. Each of these cannabinoids, and many more, interact with the endocannabinoid system found in humans and animals.
Sativa and indica are two different types of cannabis. Also known as ‘species’ of cannabis. Sativa strains are tall with narrow leaves. They have a longer flowering cycle. Indica strains are short with broad leaves. They have a shorter flowering cycle. Both will carry a mental affect after using, but indica is known to offer a bit more of ‘lazy’ feeling. Hence the nickname “in-da-couch” that is associated with indica.